POS system with Mailchimp integration for jewellers
From a sale in the shop to personal email marketing. With the integration between PrismaNote and Mailchimp your customer data feeds your marketing automatically — without exporting customer files by hand.
PrismaNote records the customer and the sale. Mailchimp turns that information into your email marketing.
Your POS system as the foundation for email marketing
Many jewellers hold valuable customer information but barely use it for marketing. Customer records sit in the POS system while newsletters and campaigns are built in a separate tool. The PrismaNote Mailchimp integration brings those two worlds together.
New and existing customer records are synchronised automatically from PrismaNote to Mailchimp. Mailchimp therefore holds current information from your jewellery shop, so your communication can match your customers far more closely. For example:
- a newsletter for your entire customer base
- a campaign for customers who buy a particular brand
- communication around a new collection
- a birthday email
- an invitation to an in-store event
- a campaign for customers who have not bought anything for some time
Your POS system is then not only the place where sales are recorded, but also a key source for your customer communication.
Choose how far you want to go with Mailchimp
PrismaNote offers two ways to connect Mailchimp to your POS system. Which option suits you best depends on how extensively you want to use email marketing. You will find the current integration prices on the implementation page with integration prices, or contact us for a personalised quote.
1. Customer data
The basic integration synchronises your customer records with Mailchimp. Among other fields, you can use:
- Salutation
- First name
- Surname
- Email address
- Mobile number
- Landline number
- Customer number
- Gender
- Date of birth
- Billing address
- Delivery address
- Newsletter subscription
- Company name
- Notes
This option suits jewellers who use Mailchimp mainly for newsletters and regular marketing campaigns. You never have to export your customer base from your POS system again.
2. Customer data & transactions
Want to do more with your customer data? Then synchronise transactions from PrismaNote to Mailchimp as well. Alongside all customer records, sales and product data become available, such as:
- Transaction number
- Receipt number
- Transaction type
- Location
- Transaction total
- Payment method
- Discount
- Margin
- Number of products
- Product image
- Product name
- Item group
- Product category
- Product type
- Brand
- Short description
- Long description
- Label description
- Outstanding loyalty points
That makes your email marketing far more targeted. Not only who your customer is, but also what that customer bought from you becomes part of your marketing data.
From one newsletter to genuinely relevant communication
Not every customer shares the same interests. Someone who regularly buys watches most likely has different interests from a customer who comes in for jewellery. With transaction data from PrismaNote you can approach your customers far more precisely.
A new brand in the shop
Has a customer bought items from a particular brand before? You can let them know as soon as a new collection arrives.
A fitting follow-up purchase
A purchase can be the reason for relevant follow-up communication: maintenance, accessories or a complementary collection.
Bringing customers back in store
Customers who have not bought anything for a while can be gently reminded of your shop.
A personal birthday email
With your customer's date of birth you can send a personal message around their birthday.
Communication for different customer groups
By combining customer and purchase data you can build distinct audiences and match your communication to their interests and buying behaviour.
The goal
The goal is not to send more emails. The goal is to send more relevant emails to the right customers.
The strength lies in the link with your till
Mailchimp is a powerful email marketing platform. But good email marketing starts with good customer data. Your POS system is where new information appears every day: customers are registered, sales are made and relationships are built.
With PrismaNote you never have to enter that information into a marketing platform again. The shop supplies the data. PrismaNote keeps it up to date. Mailchimp turns it into marketing communication.
Less admin, more attention for your customers
Without an integration, customer records have to be exported, checked and imported again and again. That costs time and increases the risk of outdated or duplicate data. With PrismaNote and Mailchimp that process is largely automated, so your team can focus on what a jewellery shop is really about: advising customers, selling and maintaining relationships.
A POS system that works with Mailchimp
Anyone choosing a new POS system usually looks at sales, stock, purchasing, customer management and reporting. Yet a modern jewellery shop also needs a solid connection between the shop floor and online marketing. PrismaNote combines these parts in one system and passes your customer data on to Mailchimp.
Whether you use Mailchimp for a monthly newsletter or want to move steadily towards personal, automated customer communication: your POS system is the foundation.
With the PrismaNote Mailchimp integration you get more out of the customer data you already collect in your shop. From the first registration at the till to a personal email in your customer's inbox, the parts of your customer relationship connect to each other.
Looking for a POS system with a Mailchimp integration? Discover how PrismaNote connects your sales, customer data and email marketing.
Frequently asked questions about the Mailchimp integration
How do I connect Mailchimp to my POS system?+
With PrismaNote you never export anything by hand. We set the integration up for you: new and existing customer records are then synchronised automatically from your POS system to Mailchimp, so you always work in Mailchimp with an up-to-date customer list.
Which data is synchronised with Mailchimp?+
You can choose between two integration options. The basic integration synchronises customer data and is updated daily. The extended integration also synchronises transaction and product data, updated every twelve hours.
What does the PrismaNote Mailchimp integration cost?+
The marketing integration is available from £/€10 per month. See the current prices on our implementation page, or contact us for a personalised quote. View the marketing integration prices.
Do I need technical knowledge to use the integration?+
No. The synchronisation runs fully automatically. You no longer export, check and re-import customer files, so your team can focus on advising customers, selling and building relationships.
Can I send targeted campaigns based on purchase behaviour?+
Yes. With the transaction integration, Mailchimp knows not only who your customer is, but also what that customer bought from you. You can target campaigns on brand preference, a new collection, birthdays or customers who have not bought anything for a while.
Does the integration work with marketing tools other than Mailchimp?+
Yes. PrismaNote integrates with more than 150 marketing systems, including MailerLite and Brevo. Mailchimp is one of the most widely used email marketing options in the jewellery trade.
Works well with the rest of PrismaNote
Many jewellers also use the email marketing integration for jewellers, BOOST marketing programme and POS system for jewellers modules.
Your customer data in Mailchimp, automatically.
No obligations, no sales pitch. We show you how PrismaNote syncs customer and transaction data with Mailchimp for more relevant campaigns. Or receive a personalized quote directly in your inbox. Fully transparent.